They state that Instagram will not claim any ownership of content that users will or have posted on the service. Instead, effective Jan. 19, 2013, users will grant Instagram a non-exclusive, fully paid and royal-tee free, transferable, sub-licensable, worldwide license to use the content that they upload. Under these terms the user will not grant Instagram ownership of their photos, rather the rights to use and sub-license them, free of charge. Instagram will be able to license your photos to third-parties without your Knowledge. You, the user, will still own your content and the right to sell, promote and license your work, but Instagram will have those rights as well.
For an up and coming artists as myself who is trying to build a brand, that may not be such a bad deal. It’s free exposure. Instagram has already proven to be a great promotional tool by many up-start brands who have sprung from the use of the social engine. I wont be upset or offended if Instagram sells my pages likeness to Pepsi. “Drink Pepsi Like Tanner Squash”. My Instagram and WordPress pages will blow up.
Maybe one day you will see your pictures in a companies ad campaign. Other people will too! Tag Them! It would be great for me to be able to say to a potential client that my photos have been used in ad campaigns. Of course, I won’t know it until I stumble across them myself. Maybe not so positive for a mother who finds her children in an ad but positive for me. Great if the photo is tagged with my name and logo.
I don’t mind Instagram selling my mobile photos without imbursing me. I would mind them claiming ownership of them, but in the end, I didn’t upload them to sell them. I uploaded them to share them. Instagram put together a platform that inspired me to pursue photographic passions I didn’t know I held. For that, maybe they have earned a kick-back.